At the end of 2023, we organised the launch event for the limited edition IQOS ILUMA Stardrift devices. It was a significant launch for IQOS, attended by numerous KOLs and members of the IQOS community. I handled the conceptualization of the offline activation and created the social media communication for this event.
The event had a unique theme inspired by constellations and galaxies, much like the new IQOS collection.
Key visual
See the video manifesto here:
Location & visibility
An artificial wall hides one of the most important moments of the evening: to the surprise of all guests, the DJ appeared from what seemed to be a wall.
Invitation
Offline activations
Online activations
Social Media - Instagram Grid preview
